Singer Steve Brookstein has rubbished claims by Kent Labour Students about a “sexist” greetings card on Twitter.

The 44-year-old, who won the first series of The X Factor but was later dropped by his label, took exception to the group’s campaign against a ‘sexist’ joke card in Tesco.

Responding to the Tesco account and to Kent Labour Students, Steve tweeted: “ignore the students Tesco. Commies don’t want any fun. #Censorship”

In a reply, Kent student Rory Murray tweeted: “Sorry when did Students calling @UKTesco up on their inappropriate products become censorship?”

Steve then stated that “if labour students had their way they would ban happiness and we would all have to wear grey and eat cardboard.”

Kent students Ashley Wise and Joe Ferreira also got involved, prompting Steve to brand KLS “all joke killers”.

Referencing Steve’s fade into obscurity in recent years, Joe joked: “Good night Steve. Thanks for reminding me of your existence, even if I’ll have forgotten about you again by morning.”

Even The Medwire became a target – when we reported on his tweets, Steve claimed it was ‘hardly news, a guy who won talent show 10 years ago has a moan about young people moaning’.

Kent Union officer  Colum McGuire also joked: “I wonder if it’s too late to enter @kentlabourstudents vs @stevebrookstein into @KentUnion awards for Event of the Year?”

Tesco have yet to comment on the exchange, though they had previously said they will take KLS’s complaints about the card to head office.

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